The Parcels Building, Oxford Street, London – Projects

The Parcels Building is a redevelopment of a 1950s block next to Selfridges on London’s Oxford Street. The building, which completed in March 2022, is part of Selfridges’ wider ongoing development around its flagship store.

The project, produced with Grafton Architects and backed by Selfridges, added an additional storey and completely replaced the frontages of the part-retail, part-office building at 388-396 Oxford Street.

Extensions were formed of steel frame and CLT to yield a lightweight solution and mitigate the need for strengthening works to columns and foundations, bringing sustainability benefits from timber construction and reducing the need for new materials.

Piercy&Co worked with flexible workspace company Fora on the fit-out which occupies floors two to seven of the development, with the ground floor remaining as shops. One of the main features of the design is a double-height multifunctional event space connecting the fourth and fifth floors with amphitheatre-style seating incorporating a feature stair.

The partnership between Selfridges and Fora has resulted in a building with ’a richness in materiality and sense of craftsmanship, with touches of difference and intrigue’.